LIC Jeevan Anand (Plan 914) is LIC's most popular endowment plan - and for good reason. It is a whole life plan that gives you maturity benefit if you survive the term AND keeps you insured for the rest of your life at no extra premium.

What makes Plan 914 unique?

Most endowment plans end at maturity. Jeevan Anand does not. After maturity, your full sum assured stays active as a life cover until death - even at age 80 or 90. This is what agents call the "double benefit" feature.

Key features:

  • Entry age: 18 to 50 years
  • Policy term: 15 to 35 years
  • Minimum SA: ₹2,00,000 (no upper limit)
  • Premium paying term: Equal to policy term
  • Bonus: Simple Reversionary Bonus (FY25: ₹48 per ₹1,000 SA per year)
  • Final Additional Bonus (FAB): Payable at maturity or death claim

Maturity calculation example:

  • Age 30, SA ₹5,00,000, Term 20 years
  • Annual premium (approx): ₹29,000
  • Vested bonus (20 years × ₹48 × 500): ₹4,80,000
  • FAB at maturity (approx): ₹1,00,000
  • Total maturity: ₹10,80,000+

Who should buy Jeevan Anand?

  • Young earners who want savings + protection in one policy
  • Families who want the peace of mind of lifetime cover
  • Anyone looking for tax saving under 80C with guaranteed return

Call Ajay ji at 9415313434 to get a personalised premium and maturity illustration for your age and SA.